With the successful launch of the Mercedes-Benz CLA grabbing the attention of many new entry level luxury buyers, Mercedes-Benz was able to capture the top US luxury sales from BMW for the first time since 1999.
Mercedes has also ventured into the now highly competitive compact SUV market, targeting entry-level SUV consumers with the new Mercedes-Benz GLA45 AMG. With its high performing turbo engine, sporty and stylish design, this SUV has the strength of appealing to a wide variety of customer desires.
The Mercedes-Benz GLA45 AMG is a bold statement by Mercedes-Benz that they are here to make their presence known in the compact SUV market. The 2.0 liter turbo AMG is the most powerful series-production four-cylinder engine in the world at 355 hp, 0-60 mph in 4.8 seconds and a top speed of 155 mph from the AMG SPEEDSHIT DCT-7 speed sports transmission.
The response from the world premiere of the concept GLA45 AMG at the Los Angeles Auto Show declared Mercedes-Benz’s decision to enter the market and unveil their new design.
Tobias Moers, Chairman of the Management Board at Mercedes, recognizes “…no segment is growing faster than that of compact SUVs.” The GLA is not only a powerful SUV but has impressively low consumption.”
This allows Mercedes-Benz to become competitive in a market where the BMW X1 xDrive35i and Infiniti QX50 have so far dominated. Mercedes not only hopes to bring more first-time buyers to the Mercedes brand, but also to the AMG performance brand, as they have had success with the CLA45 AMG and continued production with Mercedes-AMG models.