While Mercedes-Benz has already introduced the Mercedes-Benz Generation EQ to Europe in 2016, they have finally brought the new concept car to the US market for the 2017 Detroit Motor Show.
The Generation EQ is a compact SUV concept vehicle designed by Mercedes-Benz that introduces many of their innovations and goals for the future of electric driving.
The Generation EQ, where EQ stands for Electric Intelligence, is a Mercedes-Benz innovation in the battery-driven vehicle market. EQ will be looking to be a brand itself from Mercedes-Benz, as they continue to develop new models of concept vehicles.
Mercedes-Benz sees this as the obvious growth of the e-smart brand towards a more well known and expected luxurious product from the brand.
With the creation of EQ, Mercedes-Benz will become a formidable foe for Tesla. The concept behind EQ will not simply be electric vehicles but encompasses the entire eco-friendly ecosystem.
The concept will focus on a comprehensive set of products, from electric vehicles to wallboxes and charging services.
With the US introduction of the Generation EQ, Mercedes-Benz has stated they are close to production and will begin introducing their electric products to the market.
Mercedes-Benz has already introduced a charging infrastructure to interested buyers with their wallboxes for home and businesses that will assist the Generation EQ.
Designed with a very futuristic look and color scheme, Mercedes-Benz utilized many round edges to give this vehicle a much more distinct look for the sporty SUV Coupe.
The exterior features a very electric look, the front grill consists of a glass surface containing blue LED lines. This blue theme is consistent with throughout the vehicle exterior.
The interior of the vehicle is where the main focus of Mercedes-Benz seems to be, with Mercedes-Benz introducing a new interior concept.
The seating includes a futuristic dash with a widescreen LED touchscreen display. The interior features no physical knobs, as everything is controlled via touchscreen.
The concept is based on a driver-orientated design, with a floating touchscreen that is focused on driver utility. The interior is considered contemporary luxury with a focus on user-friendliness.