Mercedes-Benz and Google
In the last few years, Mercedes-Benz has developed collaborative relationships with many tech companies like Google to bring innovative products to their new Mercedes-Benz product lines. They wanted to create an ecosystem around their cars with cutting edge technology that made every day life easier for customers.
Google Home is a car navigation system that will start or lock your car when you are traveling or send addresses to the car navigation system so the driver find locations using its remote navigation system with Google Maps. To use these applications customers will need an active Mercedes-Benz me account and account that must be linked to the Google Home program. Their system will control the program or devices.
Mercedes-Benz has been at the forefront of their digital assistant and smart home integration. It is developing an application that will let car owners be able to lower the temperature in their home or turn off their home air conditioners. This program is integrated by Nest support, a home smart device owned by Google. Google Assist software helps the driver automatically set temperatures for cooling and heating in the car and home, checks fuel and battery levels, and checks locks. Mercedes-Benz has seen the benefits of smart technology in their cars. Their goal is to make the car more accessible and easy to use on a daily basis for the consumer.
Mercedes-Benz and Apple Airplay
Another popular consumer company Mercedes-Benz has been involved with is Apple. In 2016, Mercedes-Benz announced they would install Apple CarPlay in their infotainment systems in their vehicles. It provides customers with added features and luxury. This system requires that they use the car’s controller and plug it into a USB port. The program will is available through active Mercedes-Benz me accounts with the company. It is integrated with your car’s Nash color screen, central controller, and steering wheel. When you use it you can dictate and read text messages, get directions and stream live music.
Uber Joins Mercedes-Benz Parent Company To Manufacture Self Driving Cars
Uber partnered recently with Mercedes-Benz parent company Daimler because they had no experience manufacturing cars. The cars will be designed and made by the company but connected to the Uber network to drop off and pick up passengers. Uber realizes that the design, testing, and manufacturing of cars is complex after they toured many car manufacturer facilities.
Daimler is getting close to releasing a semi-autonomous car that is said to be competition for Telsa’s Autopilot. The company is releasing its Drive Pilot System this summer. It has been tested and reviewed as better than Tesla’s Autopilot. Mercedes-Benz has also been testing and developing a fleet of trucks that are self driving similar to their Uber collaboration. Daimler and Uber can become both great partners and competitors in the market and still both win.
Daimler plans in the next few years to add its self driving car and trucks to Uber’s fleet of vehicles. Mercedes-Benz is the first company to join since Uber has opened up its platform for car manufactures to make and introduce their own self driving cars. These type of relationships are becoming more common between technology companies and auto companies.
Mercedes-Benz and Bosch Partner to Develop Commercial Self Driving Taxis
Daimler and Bosch are working together to develop the self driving taxis of the future. It is an agreement between the largest manufacturer of cars and supplier of part for cars. This is trend where car manufacturer have learned to adjust to a new market where consumers rent or lease a vehicle instead of buying them. This pushes the industry to develop self driving cars on an industrial or business level not just for consumers. Taxi’s are a popular business mode of transportation.
Bosch plans to develop software for the company and their taxi’s that directs autonomous driving. The joint venture can be used only by them for the first few years and afterwards they will offer the technology to other companies. This deal will help Bosch compete better in this very competitive market. It helps Bosch speed up developing a unique production ready system for self driving cars. They are striving for a system that navigates self driving cars with ease in large cities.
This technology will take some time to make and be ready by the beginning of the next decade. They envision the launch of self driving taxis. The parent company of Mercedes-Benz continues to add new features every year. That is why they are focusing on ride sharing cars and cabs. In the future customers can order a shared cab or car via their smartphone. The call will come to them instead of the other way around.
This sector is very competitive and has forced Mercedes-Benz and technology companies to think outside the box. These cars require a different design more radar, cameras, and sensors. This has lead to car companies to form partnerships with each other. Mercedes-Benz has had a team of about 500 employees working these on self driving cars, trucks, and taxi’s the last few years. Now they have teamed up with Bosch. They worked on upgrading car features and designs in their cars.
The current Mercedes-Benz E-Class drives without driver input. It does not need a driver to steer the car or use voice commands. The company stepped up production of research and technology because of their plans to make taxis and ride share transportation. This will lead the company to double their efforts on their efforts on R&D. The real commercial application of these cars are estimated between 2020 and 2025.